3 LESSONS I LEARNT ON KENNY’s BIRTHDAY

What might these lessons be apart from a recent experience? Don’t just wonder, read on and get it from Kenny himself in this short except.
I have a confession! I didn’t plan to do this. I mean putting together Kenni’s three lessons. I read a Blackberry broadcast Kehinde John Olagbenjo (KJO) sent earlier this week and it just inspired me to share some of the lessons I have learnt in the past 12 months. Before I cut to the chase, I want to embark on a probono public service announcement. I want to use this medium to appreciate God for giving me another opportunity to see a brand new year in the story of my life. No be beans; Na only God fit do these things. I know I am beginning to sound like a pastor. Okay let me unveil lesson 1.

LESSON #1: Are you learning your lessons?
One of the most inspiring words you will encounter in your life time is “You are not alone”. For everything you go through, every obstacle that appears on your journey to the top, every tear you had to shed, bear in mind that you are not alone.

Sometime last year, I had issues with my website-KehindeAjose.com. I approached my website manager, but he just couldn’t fix it. It took me 12 months to engage the followers that visited that website and it was difficult starting all over again. Amazingly, when I checked out my options, I was forced to start all over again.(No be small thing).

I did start all over again. The fast growing website, Kennisplace.com is a product of not refusing to give up. Truth is, I have learnt my lessons from the previous experience. Life’s lessons doesn’t come in full doses, they come in bits and pieces. It is your responsibility to learn the lessons life throws at you. The reason why history repeats itself is simply because people don’t learn from history.

LESSON #2: Try new things
Late last year, KJO shared the idea of starting a show on Enterprise radio with me. I was initially skeptical based on the fact that I hadn’t hosted a show before on radio. I obliged and gave it a shot. Within six months, with the help of my Enterprise radio family, the show has grown into one of the most listened shows on Enterprise radio. What if I refused to try out something new and different?

Trying something new stretches you and helps you to grow out of your comfort zone. Now, I can confidently add the appellation OAP to the new things I have tried out. Psychologist Rich Walker of Winston-Salem State University looked at 30,000 event memories and over 500 diaries, ranging from durations of 3 months to 4 years, and says that people who engage in a variety of experiences are more likely to retain positive emotions and minimize negative ones than people who have fewer experiences.

LESSON #3: Small is the new big
Have you ever wondered how David defeated Goliath? Though Goliath had the strength and experience, David was able to leverage on Goliath’s weakness to conquer him. Proven records show that Goliath was partially blind and so he could only win a battle at close range. And David understood that.

In the Nigerian entertainment scene, it is the younger artistes that are making waves, headlining shows and redefining the game. (The likes of Patoranking, Korede Bello, Wizkid, ReekadoBanks, Kiss Daniel) How would you describe Linda Ikeji’s dominance of the Nigerian online landscape? Ayeni Adekunle, CEO of Black House Media puts it this way: “Linda Ikeji is not a member of NIPR. She has never sat for the APCON examination. She is not an advertiser. She is not a media practitioner. She is not a PR person. But she is engaging with more communities than with any of the brands that we work for. The most academic of women; the most intellectual of women constantly have Linda Ikeji open on their phones, laptops and iPads. How is she able to build such platforms without insight or access to the kind of intelligence that both industries have?

Now you see advertisers struggling to pay for the backdrop of Linda Ikeji’s website or mobile site. You see PR people struggling to put sponsored posts on the site – sponsored posts that one can tell are sponsored anyway.”

All these are made possible because she realized that to move at the speed of light, you don’t have to be a big player in your industry. Small is the new big. Ask Linda Ikeji, Wizkid, Yemi Alade, Chude Jideonwo. You don’t have to be great to start, but you have to start to be great. These are my lessons.

I am looking forward to reading your comments…Thanks for the birthday wishes.

Except for www.kennisblog.com



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